200+ ingredients that never make the cut. Most brands ask you to trust them. We’ll show you why you can.
100% Grass-Fed, Pasture-Raised
Our Farmers Are Partners
Salmon partners Matt and Meghan Luck have fished Bristol Bay, Alaska for generations. When a proposed mine threatened the watershed, we didn't just stand by and watch—we fought alongside them to protect it. From investments in soil health research to funding the next generation of sustainable farmers, we don't just source from these people, we show up for them.
We Follow Flavor, Not Maps
The best doesn't care about borders, and neither do we. From the ranches of Montana to the wild waters of Bristol Bay, Alaska, to the pastures of Australia and New Zealand, to the salmon farms of Norway—our team goes wherever the standard is highest. That means we're proud to source in the US when it's the best, and proud to go further when it's even better.
Nobody Asked—We Did It Anyway
Nobody asked us to test for nutrient density, advocate in D.C. for antibiotic-free school lunches, or raise turkeys with xylophones to promote natural curiosity. Our founder Mike did it because he thought his family deserved it, and it’s that unrelenting conviction that drives us every day.
We Aren’t Fine With Fine Print
You've got better things to do than squint at labels and decode misleading acronyms. So we made it simple: every claim on this page is third-party verified. We don't say it if we can't prove it. And we don't hide the proof where you'd never find it.
The Proof Is In The Protein
How our meat is raised is raising the bar. Here’s what that looks like on your plate.
Wild-Caught
Sockeye Salmon
ORGANIC FREE RANGE
Chicken Breast
100% Grass-Fed, Pasture-Raised
Ribeye
